Apple Box is a digital magazine and it was created in order to sell the package and concept to a publisher. It was specifically designed to work on Apple’s iPad in order to show off the possibilities of a digital format.
This feature is an infographic showing adoption, usage, software prices and other related data. As an infographic it was data-heavy. The design was arrived at by my sitting down with the writer and roughing out and developing the design based on the information.
The creation was essentially design-lead but the process was two-way with my ideas changing the writing as much as the writing was instructing my design.